Color Management all the more important when having supply issues

It's no secret that many in the print industry are having problems getting and maintaining stocks of substrate material. Recent surveys show that the industry expects the situation to get worse in coming months. If this hasn't happened to you yet, it probably will! When you have different substrates being pulled from irregular sources, this is a good recipe for color inconsistency and other headaches. This is fair warning to bone up on your profile building. Modern profiling systems do an excellent job of creating profiles that make the most of your print / media /ink gamut. You might be able to profile an inferior grade of paper to look similarly to your regular paper.

What even more important, a good modern profile will accurately portray your color workflow. When it comes time to make one printer look like another printer, that's when you need particularly accurate profiles to pull this off.

I would be remiss if I didn't mention as well that a system of tracking color consistency over time is a life-safer in these unsettled times. We have had Maxwell customers who have successfully kept their supplier's feet to the fire as it were, as Maxwell provided proof that the purchased paper showed a change in quality. Contact us for information about an easy and inexpensive way to start tracking your color, and get started now - before things get busy and before trouble comes.

CHROMiX is the WINNER of the 2022

Barbieri Excellence Award for Business Performance

CHROMiX has been selected by Barbieri for it's Excellence Award! 

"CHROMiX develops software for the digital printing market and spectral color data is a cornerstone for its software evaluations. We found there there is a deep understanding in how to connect and integrate spectral data and color measurement technology which allows customers to gather the highest accuracy."

The feeling is mutual. We love Barbieri devices and work hard to incorporate effective and seamless compatibility with our software.

Here is a link to Barbieri's Hall of Excellence for more depth in details of this award.

Color Management conference is ON!

The Color Management Conference put on by Printing United Alliance is full speed ahead this year. This annual (until last year) conference is going to be at La Jolla just North of San Diego - a welcome location in January after a wild winter in North America.

I am happy to be presenting a new session at the conference. Following up on the fun we had last time we met (below) - this year my session is on the Secrets of Color Management. 

January 22 - 25th, 2022

https://color.printing.org

Color changing car

Welcome to a brand new year - new color technology!

BMW unveiled a color-changing car which uses E-ink, similar to how the Kindle reader screen works. This does not emit light, but reflects light and allows items like ebooks (and this car's color) to be visible in broad daylight. The demo car is limited to a black and white palette, but they claim that the technology can be expanded to include colors. The idea is that you can change the color of your car according to your mood.  

I wonder if you can program it to be "black" to absorb heat when it's cold outside - and white in the summer?

https://twitter.com/Newegg/status/1479181686101671936

https://twitter.com/hashtag/BMWEInk

Color Ready 2021

Printing United Alliance is offering a virtual conference coming up Jun 9th and 10th, 2021, called Color Ready!

https://www.printing.org/events/color-ready-2021

This makes for a great substitute for the annual color conference, normally in San Diego.  Instead of sitting in an actual conference hall listening to a speaker for an hour, these sessions are concisely limited to 20 minutes and feature some of the best color geeks in the business.

Steve Upton is talking on "Calibration: It's 90% of Color Management Success."

I am presenting a session on day two for "Assessing and Verifying Profiles."  Perhaps I have missed the enjoyment of presenting and interacting with color people more than I thought over the past year.  I think all of my pent-up presenting comes out in this session!  I know I made a point of making it interesting.

Here's a riddle for you… How will this old, green, electric blanket be used in my presentation to verify profiles?

https://www.printing.org/events/color-ready-2021

ColorThink as Art

We always love to see how our software is used in your work.   I was browsing the website for Eizo displays and was surprised to find a screenshot of our ColorThink Pro software among the scrolling slides on their homepage. 

https://www.eizo.com/home/#

Evidently a marketing person at Eizo is making use of the beauty of these colorful 3D gamuts as seen in the ColorThink Pro 3D Grapher.  Sometimes we forget how beautiful color is!

Brobygrafiska

 Curve4 in Scandinavia!  

Brobygrafiska  is the top graphic arts school for graphic artists in Sweden and Denmark.  As they say on their website, they have their roots in printing, and they look forward to digital innovation of the future.  Located in Sunne, Sweden, they are now using Curve4 to share the beauty of G7 with fans in Scandinavia.  It's great to see more G7 goodness spread around the world! 

Mycket bra!