Color Management all the more important when having supply issues

It's no secret that many in the print industry are having problems getting and maintaining stocks of substrate material. Recent surveys show that the industry expects the situation to get worse in coming months. If this hasn't happened to you yet, it probably will! When you have different substrates being pulled from irregular sources, this is a good recipe for color inconsistency and other headaches. This is fair warning to bone up on your profile building. Modern profiling systems do an excellent job of creating profiles that make the most of your print / media /ink gamut. You might be able to profile an inferior grade of paper to look similarly to your regular paper.

What even more important, a good modern profile will accurately portray your color workflow. When it comes time to make one printer look like another printer, that's when you need particularly accurate profiles to pull this off.

I would be remiss if I didn't mention as well that a system of tracking color consistency over time is a life-safer in these unsettled times. We have had Maxwell customers who have successfully kept their supplier's feet to the fire as it were, as Maxwell provided proof that the purchased paper showed a change in quality. Contact us for information about an easy and inexpensive way to start tracking your color, and get started now - before things get busy and before trouble comes.

Color Management conference is ON!

The Color Management Conference put on by Printing United Alliance is full speed ahead this year. This annual (until last year) conference is going to be at La Jolla just North of San Diego - a welcome location in January after a wild winter in North America.

I am happy to be presenting a new session at the conference. Following up on the fun we had last time we met (below) - this year my session is on the Secrets of Color Management. 

January 22 - 25th, 2022

https://color.printing.org

Color Ready 2021

Printing United Alliance is offering a virtual conference coming up Jun 9th and 10th, 2021, called Color Ready!

https://www.printing.org/events/color-ready-2021

This makes for a great substitute for the annual color conference, normally in San Diego.  Instead of sitting in an actual conference hall listening to a speaker for an hour, these sessions are concisely limited to 20 minutes and feature some of the best color geeks in the business.

Steve Upton is talking on "Calibration: It's 90% of Color Management Success."

I am presenting a session on day two for "Assessing and Verifying Profiles."  Perhaps I have missed the enjoyment of presenting and interacting with color people more than I thought over the past year.  I think all of my pent-up presenting comes out in this session!  I know I made a point of making it interesting.

Here's a riddle for you… How will this old, green, electric blanket be used in my presentation to verify profiles?

https://www.printing.org/events/color-ready-2021