Color Management all the more important when having supply issues

It's no secret that many in the print industry are having problems getting and maintaining stocks of substrate material. Recent surveys show that the industry expects the situation to get worse in coming months. If this hasn't happened to you yet, it probably will! When you have different substrates being pulled from irregular sources, this is a good recipe for color inconsistency and other headaches. This is fair warning to bone up on your profile building. Modern profiling systems do an excellent job of creating profiles that make the most of your print / media /ink gamut. You might be able to profile an inferior grade of paper to look similarly to your regular paper.

What even more important, a good modern profile will accurately portray your color workflow. When it comes time to make one printer look like another printer, that's when you need particularly accurate profiles to pull this off.

I would be remiss if I didn't mention as well that a system of tracking color consistency over time is a life-safer in these unsettled times. We have had Maxwell customers who have successfully kept their supplier's feet to the fire as it were, as Maxwell provided proof that the purchased paper showed a change in quality. Contact us for information about an easy and inexpensive way to start tracking your color, and get started now - before things get busy and before trouble comes.

100 million measurements!

This past November, Maxwell reached a milestone of having received 100 million measurements!

To celebrate this, CHROMiX provided fancy cake for attendees at the 2013 PIA Color Management Conference (in Phoenix, AZ on December 8th). This is the same trade show where we originally announced Maxwell seven years ago.   It was a perfect place and time to mark this great milestone.  It was also some excellent cake.  Lots of people came by, had some cake and took a look at Maxwell.    

As of today, Maxwell is at 114 million measurements and climbing!

80,000,000

For some reason, Maxwell does not get mentioned much in our blog. Perhaps it's because Maxwell is the behind-the-scenes color repository that powers many of the other service we provide such as ColorValet, Digital PressWatch, ProofWatch, DisplayWatch. Well, despite a lack of renown, Maxwell has quietly been accumulating more and more measurements as time passes. And the increase in measurements go up as more Maxwell users come on board. As of this month, Maxwell topped eighty million measurements -
80,000,000.