Sharp's Quattron goes to 11!

Sharp has introduced their new Quattron technology, adding a 4th channel (yellow) to their LCD TV.

The claim is that the new channel will be "Introducing never-before-seen colors to LCD TVs, like sparkling golds, Caribbean blues and sunflower yellows..."

Sound too good to be true? Have you been sitting in front of your TV thinking "where are all my yellows?!?" Are you wondering how Sharp can create yellows that weren't in the original signal?

I admit, I'm curious... has anyone built a profile for their run-of-the-mill LCD TV recently? How does it compare to sRGB (which is the space for HDTV)? If you have one, please send it over and we'll do a little looky see. I'll update this post with what we find.

Check it out.